Saying 'brick' synonymous with 'tradition': investments that are usually not very liquid, traditional operations, face-to-face procedures, long execution times, paperwork… Until today, many companies PropTech they have arisen with the purpose of energizing and modernizing this sector. What does PropTech stand for? It is an anglicism that comes from the union of property y technology. It refers to any company that uses technology to improve or reinvent any service within the real estate sector, and it is that online tools allow solving the most complex challenges in the brick sector, even one of the most complicated: get financing to carry out a real estate project.
iCrowdhouse accelerates the digitization of the sector, turning the promoters' website into a recurring, secure, fast and cheap source of financing. A technological solution that allows developers / builders to connect with investors.
The current pandemic has highlighted the digitization needs of this sector. Although between 2008 and 2012 there was an increase in the supply of online services in the real estate market with the creation of startups and housing web portals. It is not until now that new initiatives emerge to speed up financing processes.
Today it is possible, for example, to get investors for a project through a single platform, something that only a few years ago would have seemed science fiction. iCrowdhouse, a participatory financing platform authorized by the National Securities Market Commission (CNMV) and which operates with a payment entity licensed by the Bank of Spain, turns the developer's website into a recurring source of financing, safely, fast and economical through a new Saas (Software as a Service). A powerful, easy and fast way to start a financing round that allows you to create a recurring, flexible and scalable investment circle depending on the needs of the moment. With a very simple and intuitive operation.
This new Saas also allows, efficiency and speed, something very important in the moments of economic uncertainty that we live in: the cost of acquisition is optimal, being able to optimize direct and indirect costs by having a 100% digital solution. And all in a safe environment, which gives peace of mind to developers and investors. "With this digital tool we are giving all the agents involved the possibility of having alternative financing as a lever to close a real estate operation and start again to create value. And in parallel, we offer investors a new formula to diversify their investment in real estate assets with less volatility in these uncertain times.”Explains Pedro Arroyo, CEO of iCrowdhouse.
Tailor-made software for the real estate sector: investors, developers and brokers.
iCrowdhouse adapts its technological solution to the needs of each of the actors involved in an operation in the real estate sector. From the creation of a digital ecosystem that establishes communication channels that facilitate the contracting of financing between investors and developers, to the digitization of all processes with investors as well as the transmission of information, optimizing resources and improving relationships.
Among its different versions, the iCrowdhouse digital tool also incorporates a special service for financial intermediaries or brokers, so that financial advisors can select promotions and offer them individually to their portfolio of investors. A unique formula for the financial advisor to have a 100% digital tool that expands the investment offer to their client portfolio.
ICrowdhouse technology solutions benefit everyone with maximum investor protection. Obviously, they are designed to comply with the laws against Money Laundering (Anti-Money Laundering, AML) and Know Your Client (Know Your Customer, KYC and Know Your Business, KYB). Likewise, they comply with the regulatory framework of participatory financing platforms.