HomeProptechProptechHow to change the way you invest.

How to change the way you invest.

How a proptech transforms the financing of real estate projects

Saying 'brick' as a synonym for 'tradition': usually illiquid investments, traditional operations, face-to-face procedures, long lead times, paperwork ... Until today, many companies PropTech have arisen with the purpose of invigorating and modernizing this sector. What does PropTech mean? It is an Anglicism that comes from the union of property y technology. It refers to any company that uses technology to improve or reinvent any service within the real estate sector, and is that online tools allow solving the most complex challenges in the brick sector, even one of the most complicated: get financing to bring a real estate project to fruition.

iCrowdhouse accelerates the digitization of the sector by turning the promoters' website into a recurring, secure, fast and inexpensive source of financing. A technological solution that allows developers / builders to contact investors.

The current pandemic has highlighted the digitization needs of this sector. Although between 2008 and 2012 there was an increase in the offer of online services in the real estate market with the creation of startups and housing web portals. It is not until now that new initiatives have emerged to accelerate financing processes. 

Today it is possible, for example, to get investors for a project through a single platform, something that just a few years ago would have seemed like science fiction. iCrowdhouse, a participatory financing platform authorized by the National Securities Market Commission (CNMV) and that operates with a payment entity licensed by the Bank of Spain, turns the developer's website into a source of recurring financing, safely, fast and economical through a new Saas (Software as a Service). A powerful, easy and fast way to start a financing round that allows you to create a recurring, flexible and scalable investment circle depending on the needs of each moment. With a very simple and intuitive operation. 

This new Saas also allows efficiency and speed, something very important in times of economic uncertainty that we live: the cost of capture is optimal, being able to optimize direct and indirect costs by having a 100% digital solution. And all in a safe environment, which provides peace of mind to developers and investors. "With this digital tool we are giving the possibility to all the agents involved to have an alternative financing as a lever to close a real estate transaction and start creating value again. And in parallel, we offer investors a new formula to diversify their investment in real estate assets with less volatility in these uncertain times.”, Explains Pedro Arroyo, CEO of iCrowdhouse.

Tailor-made software for the real estate sector: investors, developers and brokers.

iCrowdhouse adapts its technological solution to the needs of each of the actors involved in a real estate operation. From the creation of a digital ecosystem that establishes communication channels that facilitate the contracting of financing between investors and promoters to the digitization of all processes with investors as well as the transmission of information, optimizing resources and improving relationships. 

Among its different versions, the iCrowdhouse digital tool also incorporates a special service for financial intermediaries or brokers, with the aim that financial advisers can select promotions and offer them individually to their portfolio of investors. A unique formula so that the financial advisor has a 100% digital tool that extends the investment offer to its client portfolio. 

ICrowdhouse technology solutions benefit everyone with maximum investor protection. Obviously, they are designed to comply with the laws against Money Laundering (Anti-Money Laundering, AML) and Know Your Customer (Know Your Customer, KYC and Know Your Business, KYB). Likewise, they comply with the regulatory framework of participatory financing platforms.


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